United States
Short-term rentals in Wisconsin
Entire-home performance across 16 ZIP codes in Wisconsin with enough listings to measure. State figures are listing-weighted aggregates of those ZIP codes.
- Median nightly rate
Listing-weighted across ZIP codes
$354 - Occupancy
Listing-weighted across ZIP codes
35.6% - Entire-home listings
1,427 measured directly
1,848
Cities
| City | Nightly rate | Occupancy | Annual revenue | Listings | ZIPs |
|---|---|---|---|---|---|
| Milwaukee | $267 | 37.3% | $36,471 | 422 | 5 |
| Oshkosh | $408 | 36.9% | $54,968 | 120 | 2 |
ZIP codes
| ZIP | Place | Nightly rate | Occupancy | Annual revenue | Listings |
|---|---|---|---|---|---|
| 53965 | Wisconsin Dells | $330 | 31.1% | $37,386 | 466 |
| 54304 | Ashwaubenon | $374 | 37.5% | $51,218 | 292 |
| 53147 | Lake Geneva | $389 | 38.8% | $55,070 | 110 |
| 53913 | Baraboo | $423 | 38.5% | $59,442 | 90 |
| 54521 | Eagle River | $359 | 41% | $53,659 | 81 |
| 53081 | Sheboygan | $319 | 37.3% | $43,429 | 79 |
| 53115 | Delavan | $708 | 36.2% | $93,526 | 76 |
| 54235 | Sturgeon Bay | $320 | 26.1% | $30,538 | 62 |
| 54956 | Neenah | $430 | 37.1% | $58,181 | 50 |
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Figures cover entire-home listings and are current to June 2026. Nightly rate and occupancy are measured from the market dataset; a dash means the figure is not measured here, which is never the same as zero. Estimates are analytical opinions with stated uncertainty, not guarantees of income; compliance signals are market intelligence, not legal advice. Not financial, investment or tax advice; see the Terms.