United States
Short-term rentals in Wisconsin
Entire-home performance across 16 ZIP codes in Wisconsin with enough listings to measure. State figures are listing-weighted aggregates of those ZIP codes.
- Median nightly rate
Listing-weighted across ZIP codes
$354 - Occupancy
Listing-weighted across ZIP codes
34.1% - Entire-home listings
1,520 measured directly
1,866
Cities
| City | Nightly rate | Occupancy | Annual revenue | Listings | ZIPs |
|---|---|---|---|---|---|
| Milwaukee | $290 | 34.4% | $36,749 | 423 | 5 |
| Oshkosh | $407 | 33.4% | $49,606 | 118 | 2 |
ZIP codes
| ZIP | Place | Nightly rate | Occupancy | Annual revenue | Listings |
|---|---|---|---|---|---|
| 53965 | Wisconsin Dells | $331 | 32% | $38,685 | 408 |
| 54304 | Ashwaubenon | $372 | 34.9% | $47,301 | 297 |
| 53913 | Baraboo | $341 | 33.4% | $41,569 | 149 |
| 53147 | Lake Geneva | $389 | 36% | $51,055 | 110 |
| 53081 | Sheboygan | $338 | 34.9% | $43,077 | 91 |
| 54521 | Eagle River | $360 | 36.1% | $47,392 | 80 |
| 53115 | Delavan | $686 | 34% | $85,075 | 69 |
| 54235 | Sturgeon Bay | $320 | 37.7% | $44,118 | 62 |
| 54956 | Neenah | $421 | 33.7% | $51,812 | 59 |
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Figures cover entire-home listings and are current to June 2026. Nightly rate and occupancy are measured from the market dataset; a dash means the figure is not measured here, which is never the same as zero. Estimates are analytical opinions with stated uncertainty, not guarantees of income; compliance signals are market intelligence, not legal advice.